How to complement typography with the right colors
“When a flower doesn’t bloom you fix the environment, not the flower”
The same is equally true in design. A font, a color, or a composition may look awful, but perhaps there is nothing wrong with the design element itself, but the environment simply isn’t right yet.
What this means for designers is this: we need to know the right environment for each
flower design element.
Below several examples to illustrate this, in which I attempted to mix a color palette with the right typography, making them flourish & thrive.
…their style, which was called the International Typographic Style at the time, was guided by the ethos that design should be as invisible as possible.
Example 6 & 7
Summary, Conclusion & Next Steps
Find the right environment for the colors or typography you are about to use. Open Sans might look great on a Dribbble image, but terrible in your design, due to the incorrect use of other design elements such as color or composition.
As for the next steps: it will be interesting to discover if elements always should be a coherent set in order to appear visually pleasing. What if we combine elements that have completely different characteristics? In the above examples that didn’t work out too well, but what are the exceptions?