An extremely short yet extremely interesting fact for designers.

I hate many blog posts. There filed with fluff (read: bullshit) to make them SEO friendly. This will be the shortest blog post you ever read. I don’t do fluff.

An interesting fact that makes this shot blog post worth reading

Did you know that, according to research by Reinecke and a few of her co-writers, people form a lasting opinion about your web design in less than half a second? And that the number one factor that determines whether people find your design aesthetically pleasing is visual complexity? Lower complexity wins from high complexity.

Well, now you know.

Found in the paper called “Predicting Users’ first impressions of website aesthetics with a quantification of perceived visual complicity and colourfulness.”